https://www.amazon.com/dp/B06XK8NCS7
Praise for Subscription Marketing
"Fascinating read with clear, concise and actionable strategies to give your ROI a solid boost." - Sheila Green
"The book completely changed the way I view my subscription company's approach to marketing." - Amazon customer
"A must-read for software industry leaders and enthusiasts." - Sarah E.
Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things.
Have you changed your marketing practices to thrive in this new reality?
Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model.
Completely revised and expanded to reflect the growing Subscription Economy
This completely revised, expanded edition includes:
- Updated research and case studies reflecting the rapid growth of subscription-based businesses
- Real-world examples of effective value nurturing strategies
- The risks and challenges of subscription marketing