Lost Era looks like a great retro fashion and art
collection. How many pictures are in the
book?
At it’s core I wanted Lost Era to just be a book of
inspiration for creatives and art lovers alike. I wanted there to be enough
content for anyone to look through and enjoy, but more importantly, push to
create. Lost Era has five separate editorials with each editorial having at
least six images. Of course there is way more than thirty images but that gives
you an idea of how much content there is in a forty paged photo magazine.
How did you find such a wide collection of retro items
and clothing?
We are lucky
enough to have incredible friends who own vintage shops and just live a vintage
lifestyle. For instance, my favorite piece I have is from the amazing Junk
Fairy at Bad Granny's Bazaar in OKC, and it is a boombox that bumps if I need
to get people hyped up. Outside of that, Josie and I go out to vintage shops
ourselves and scrounge around. You never know what you’ll find but I do
generally have an idea of what I want for the shoot.
Who is your target market for the book?
I like to think that Lost Era has two audiences. The first
being creatives, artists. It is meant to give people a place to create and be
inspired. The second audience I like to think are women who love to support
women and self confidence. A huge part of Lost Era is creating an environment
for women to feel sexy and explore their true badass selves.
What inspired you when creating Lost Era?
When I started to really dive into the pop culture of the
70s, 80s, and 90s it was hard to not be inspired by the figures like Kate Moss
and Helmut Newton. You see these people and many others being unapologetically
themselves. They created art they believed in, they did not copy any one else,
they were original.
Working with other models and photographers inspire me daily
I love seeing energy and enthusiasm to create something that might not be the
norm.
The true inspiration comes from wanting to build a community
of like minded individuals who inspire each other and creating a place for
people to create art they want to create.
When creating Lost Era did anything stand out as
particularly challenging?
The biggest challenge for Lost Era was actually just getting
the name and message out there. We’re in a world of constant media and getting
over that hump was specifically challenging. Basic business really. Figuring
out my target audience and really nailing how exactly to describe Lost Era in a
short phrase, I feel there is so many layers to this brand. Nothing out of the
ordinary, things every brand and business go through.
Where can fans find out more about your work?
You can
find more about Lost Era and join our community on our website
There we
have a killer line of clothes we are dropping and of course our photo magazine!